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DIRECTOR OF PRODUCTION/PROGRAMMING

Position Description and Performance Expectations

Effective Date:   February 28, 2014
Classification:    Salaried/Exempt
Responsible to:  VP of Operations

The position summary describes current duties and responsibilities for which the employee will be held accountable and evaluated upon. The bulleted items represent some, but not all, of the performance measures, which may be used in evaluating performance. Job duties and responsibilities below may change from time to time, at the sole discretion of the organization, as other needs may arise.

Job Description
Are you highly creative, organized, assertive, entrepreneurial and able to lead others to inspire new ideas and innovation? This position is responsible for creative oversight related to program scheduling and production. The successful candidate will work with the VP of Operations to develop a business and marketing strategy that leverages content across multiple-media platforms and engages audiences across the Valley. Tasks include working with our National Programmer and management team to schedule, communicate, manage and traffic inventory, while adhering to all FCC/PBS guidelines. Additionally, this position will work to empower creativity at every level within the organization, including a four-person production team and as Lead Producer for local programs. All content quality will be the responsibility of this position.

 


Essential Functions

 

Programming

  • Develop a comprehensive multi-platform strategy to attract, grow and engage audiences in PBS national/local programming.
  • Follow system trends to effectively and creatively market and promote program tune-in.
  • Support collaborative programming decision-making, communication and facilitation of schedule.
  • Deliver on-air excellence through careful planning, scheduling, and implementation on all content streams. Track successes.
  • Ensure content is maximized across multiple streams and online.

Production

  • Produce local content that creatively reflects the needs and interests of our Valley, from Merced to Bakersfield.
  • Ensure on-air content excellence for breaks and local program productions.
  • Assign production work and manage content flow to consistently meet deadlines.
  • Support the development of proposals and budgets to meet fundraising goals.
  • Meet production deliverables, timelines and financial goals.
  • Assist in the creation and oversight of the station brand strategy.
  • Assist in increasing station revenue through production services.

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Please download the employment application. Email app and resume to
elaval@valleypbs.org.



President & CEO

Position Description and Performance Expectations

Effective Date:   July 1, 2014
Department:      Administration
Classification:    Full Time, Exempt
Responsible to: Board of Directors

Executive Summary
ValleyPBS, with principal studios located in Fresno, California, seeks an innovative, energetic and visionary leader to serve as the President & Chief Executive Officer (CEO) of a respected and award-winning public television station serving the Central San Joaquin Valley from Merced to Bakersfield. The CEO leads strategic and operational planning, assures budgeted outcomes, and engages in community development and fundraising.

 

About ValleyPBS
Now in its 37th year, ValleyPBS serves as the San Joaquin Valley's preschool, classroom, stage for the arts and lens for exploration. ValleyPBS provides the sole public broadcasting signal to California's San Joaquin Valley, spanning a population of over 2.5 million, 50% of which are of Hispanic origin. The station ranks 54th in TV market size in the nation. Its three broadcast channels, ValleyPBS HD, ValleyPBS Create, and Spanish-language channel ValleyVme, reach 99% of homes with televisions, absolutely free, in Fresno, Kings, Kern, Tulare, Merced, Mariposa and Madera counties. ValleyPBS devotes over 70 hours of airtime weekly to quality children's educational programming, and is the most watched children's channel in the Valley. The station has 10,000 donor/members and an operating budget of approximately $3.5 million.

Role of the CEO
The CEO is responsible for the overall financial health and operations of the station, strategic planning and directing a two member executive management team. Working with the Board, the CEO provides overall leadership, determines organizational strategies and over sees operations to ensure ValleyPBS' successful execution of its mission.



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Corporate Development Representative

Position Description and Performance Expectations

Effective Date:   June 1, 2014
Department:      Market Sales
Classification:    Exempt
Responsible to: Vice President, Operations

The position summary describes current duties and responsibilities for which the employee will be held accountable and evaluated upon.
The bulleted items represent some, but not all, of the performance measures, which may be used in evaluating performance. Job duties and responsibilities below may change from time to time, at the sole discretion of the organization as other needs may arise.

General Description:
This position requires an experienced sales professional who will be responsible for establishing new business, developing current business relationships and ensuring client satisfaction within the unique guidelines of a PBS Station. An ideal candidate will be required to assist in the planning, organizing and conducting of corporate support strategies then implement with a high-degree of self management. Responsibilities also include the ability to research and qualify business leads in the community for the purpose of soliciting underwriting funds to provide sustainable revenue growth for the station

 

Essential Functions

  • Personal Sales:

    • Meet or exceed your individual sales goal on a monthly basis.
    • Build and maintain strong relationships with current accounts.
    • Develop new business.
    • Prepare creative written and oral presentations to secure business utilizing station program inventory, the ValleyPBS website, social media, sponsorships and special events marketing.
    • Strive to sell in a way that is consistent with standards and practices of ValleyPBS.
    • Seek creative solutions to meet client needs through utilization of ValleyPBS products/services.
    • Establish and maintain trade agreements between ValleyPBS and selected businesses and non-profits.
    • Solicit and secure sponsors for station events and functions.
    • Join selected service clubs and attend functions as appropriate.

              Station Relationship:

      • Build and maintain positive working relationships with clients and co-workers.
      • Meet all FCC guidelines.
      • Represent the station in a manner that meets with the station's market image.
      • Follow station guidelines regarding: 
      • Copy approval
      • Copy and traffic deadlines
      • Account receivables and collections

Click Here For Employment Application  requires Adobe Reader Download It

View and download full job description


Please download the employment application. Email app and resume to
elaval@valleypbs.org.