MISSION & VISION

 

 

Welcome
Since ValleyPBS first went on the air in April of 1977, the Station has been committed to enriching the lives of Valley residents though a combination of educational and entertaining programming and solid community outreach and service.

As the Central Valley’s own community licensed public television station, ValleyPBS has delivered exceptional television to homes from Merced to Bakersfield.  The Station reaches more than 94% of households with a television in our service area and broadcasts more than 70 hours of quality, research-based children’s programming each week.   In addition to the core line-up of PBS signature programming, ValleyPBS also purchases and broadcasts a host of additional series and fan favorites like Doc Martin, Father Brown, Huell Howser’s California’s Gold and others.  Moreover, the Station produces local documentaries that bring light to important Valley issues as well as a weekly show highlighting agriculture – Valley’s Gold.

Vision
ValleyPBS is the Valley’s Preschool, Classroom, Stage for the Arts and Lens for Exploration, pointing citizens of all ages to destinations where their interests will be served, their spirits lifted and their voices and perspectives heard.

Mission
ValleyPBS enriches, educates and strengthens our diverse Valley community through the power of public service media.

Leadership Staff

Phil Meyer
President & CEO
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Phyllis Brotherton
Executive Vice President & CFO
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Elizabeth Laval
Senior Vice President, Content & Development
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Shadi Sabra
Vice President, Technology & Broadcast Operations
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Station Management

Natali Carrera, Director of Educational Services & Grants
Candice Pendergrass, Director of Development & Marketing
Randy Reed, Director of Production
Gary Renner, Director of Leadership Giving
Nancy Borjas, Membership Manager
Jordan Escobar, Children’s Services Manager
Steven Lee, Broadcast Operations Manager
Vicki Lund, Accounting Manager
Shatera Sangster, Digital Services Manager
Sarah Soghomonian, Production Manager

ValleyPBS
Board of Directors

Jose Plascencia – Chair
Jane Olvera Quebe – Vice Chair
Karen Musson – Financial Officer
Kurt Madden – Immediate Past Chair / Interim Secretary
Kristen Beall Barnes – Kern County Board Member
Jody Graves – Tulare County Board Member
Dr. Yolanda Partida – At Large Board Member
Lorenzo Rios – At Large Board Member
James Shekoyan – Fresno County Board Member
Larry Stefani – Merced County Board Member
Debra Walker – Fresno County Board Member
Jim Pierce – Chair of Community Advisory Board 
William Lyles – Director Emeritus

Community
Advisory Board

Jim Pierce, Chair – Madera County
Michelle W. Allison, Vice Chair & Nominations Committee Chair – Merced County
Deborah Alexander, Nominations Committee – Madera County
Thomas Whit-Ellis – Fresno County
Murray Farber – Fresno County
Doug Morris – Fresno County
Kara Pierce-Malcher – Member at Large
Theresa Soares – Tulare County
Linda Tucker, Nominations Committee – Kings County
Debbie Walker – Kings County

Street Address

ValleyPBS
1544 Van Ness Ave
Fresno, CA 93721

Member Hotline

1(800) 801-6500
(559) 266-1800 ext. 300
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Viewer Comments

(559) 266-1800
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